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Printing & decoration

How your logo
gets on the thing.

Every method below puts ink, thread or a laser somewhere different — and each one wants your artwork a particular way. This is the plain-English version: what it is, what it's good on, and what to send us. Not sure which you need? That's what the artwork guide is for, and a real human checks every file before anything runs.

Screen print

Most common

Ink is pushed through a fine mesh screen onto the item — one screen per colour. It's the workhorse for apparel and flat surfaces: bright, durable, and the cheapest way to run big quantities.

Best onTees, hoodies, totes, flat plastic and paper
ArtworkVector, or 300dpi at print size. Spot colours separate cleanly; each colour is its own screen
Watch forColour count drives cost — a four-colour design needs four screens. Fine gradients don't hold
A squeegee pulling orange ink through a mesh screen onto a cotton tee

Embroidery

Most durable

A computerised machine stitches your logo in thread. It outlasts the garment, which is why it's the standard on caps, polos and anything meant to look considered rather than promotional.

Best onCaps, polos, fleece, bags, beanies
ArtworkVector preferred. We digitise it into a stitch file — that's a one-time setup, then it's yours
Watch forFine text under about ¼" turns to mush in thread. Gradients and photos can't be stitched — simplify first
A machine needle stitching dense orange thread into a cap panel

Full colour (CMYK)

Photos welcome

Printed in four process colours, so photographs, gradients and unlimited colour counts are all fair game. When your art is too complex to separate into spot colours, this is the answer.

Best onDrinkware wraps, hard goods, signage, full-bleed print
Artwork300dpi at final size, CMYK. Extend backgrounds past the trim edge for bleed
Watch forCMYK can't hit every Pantone exactly — expect a close match, not a clone. Neons and metallics shift most
A digital printhead laying a full-colour halftone gradient across a white tee

Heat transfer

The design is printed onto a carrier, then heat-pressed so it bonds to the surface. It handles detail and colour counts screen print struggles with, and it's ideal for small runs and per-name work.

Best onPerformance fabrics, small runs, names and numbers, tricky placements
ArtworkVector or 300dpi. Transparent backgrounds matter — a white box will press as a white box
Watch forLarge solid areas can feel heavier on the fabric than a screen print
A transfer carrier sheet peeled back from a garment, revealing the bonded mark

Sublimation

Edge to edge

Heat turns the ink into a gas that dyes the material itself, so the print becomes part of the item. Nothing sits on top — you can't feel it, and it won't crack or peel.

Best onPolyester apparel, mugs, mousepads, all-over prints
Artwork300dpi at size, with bleed for all-over designs
Watch forNeeds polyester or a coated surface — it won't take on cotton, and it can't print white
Transfer paper peeling off a heat press to reveal an orange print dyed into a white jersey

Laser engraving

Permanent

A laser burns the design into the surface, revealing the material underneath. There's no ink to wear off, so it reads as the premium option on metal and wood.

Best onStainless drinkware, pens, wood, leather, tools
ArtworkVector, one colour. Solid shapes engrave far better than thin outlines
Watch forYou get the material's own colour, not yours — engraved steel goes silver-grey whatever your brand colour is
A laser head engraving concentric rings into a dark stainless tumbler

Pad print

A silicone pad picks up ink and presses it onto the item. Because the pad flexes, it prints on curved and awkward surfaces that a flat screen can't reach.

Best onPens, curved plastic, small hard goods, tech accessories
ArtworkVector, one to four spot colours
Watch forImprint areas are small — big designs get reduced, so check fine text survives the shrink
A silicone pad laying an orange mark onto the curved barrel of a pen

Deboss

The design is pressed inward, leaving a recessed impression. No ink at all — just a shadow in the material, which reads quiet and expensive.

Best onLeather, journals, vinyl, soft-touch covers
ArtworkVector, one colour, bold shapes
Watch forOnly depth carries the design, so contrast is low by nature. Thin lines can disappear entirely
A shape pressed down into tan leather, shadow pooling in the recess

Emboss

The reverse of deboss — the design is raised up out of the surface. Same understated look, same no-ink permanence, with a little more presence.

Best onLeather goods, portfolios, premium packaging
ArtworkVector, one colour, simple bold shapes
Watch forDetail and small type flatten out; give the mark room to breathe
A shape raised in relief from heavy cream paper

Foil stamp

Metallic

Metallic foil is applied with heat and pressure. It's the only method that gives you a true mirror-metallic — printed "gold" ink never looks like gold foil.

Best onJournals, folders, leather, packaging, invitations
ArtworkVector, one colour — the foil colour is chosen from stock, not printed
Watch forVery fine detail can fill in under pressure. Foil choices are a set list, not a Pantone match
Bright gold foil stamped into a dark navy notebook cover

Applique

Pieces of fabric are cut and stitched onto the garment to build the design. Big, tactile, and much faster than embroidering a large area solid — the varsity-jacket look.

Best onHoodies, jackets, blankets, spirit wear
ArtworkVector with bold, closed shapes — each colour is a separate piece of fabric
Watch forNot for fine detail or small logos; it wants scale to make sense
An orange twill patch satin-stitched onto grey fleece

Deep etch & satin etch

Glass is cut into for a frosted mark — sandblasted for a deep, textured bite (deep etch), or treated for a smoother, softer frost (satin etch). Permanent, dishwasher-proof, and unmistakably glass.

Best onGlassware, barware, awards, vases
ArtworkVector, one colour, solid shapes
Watch forThe mark is frosted-white — you don't get brand colour, you get texture
Frosted chevrons deep-etched into a brushed stainless bottle

Still deciding

Send the file. We'll tell you what it can do.

You don't have to pick a method. Send whatever art you've got and our team will tell you which of these it suits, what it'll cost, and what needs fixing — free, before anything runs.

Read the artwork guide